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H&M x Mugler
2023
In May 2023 H&M commissioned me to create visuals for their H&M x Mugler launch event in Athens. I was asked to create two types of visuals. One short video that would be projected onto a 20x3 meters long wall. And another 6 looping square animations that would be playing simultanuesly on each side of a levitated LED cube. All the visuals are thought through the lens of the blue hour effect that was the main concept of the event, set by the H&M team. Also they are inspired by the elements of the collection itself and, particularly by its special materiality.
2023
Client: H&M
In May 2023 H&M commissioned me to create visuals for their H&M x Mugler launch event in Athens. I was asked to create two types of visuals. One short video that would be projected onto a 20x3 meters long wall. And another 6 looping square animations that would be playing simultanuesly on each side of a levitated LED cube. All the visuals are thought through the lens of the blue hour effect that was the main concept of the event, set by the H&M team. Also they are inspired by the elements of the collection itself and, particularly by its special materiality.
Full wall projection: